Sometimes, mass media and billboard advertising are not enough to get the public to take part in campaigns. Hence, Greenpeace Philippines came up with a unique and powerful art piece to encourage the public to start recycling by creating a life-size beached whale with plastic trash overflowed from its mouth.
Recently, the non-profit organisation created a whale from plastic in an effort to raise public awareness about the severity of one of the world’s most serious problems: plastic pollution.
A 15-metre replica of whale has been created by the charity organisation for the campaign and it was made entirely from plastic waste
“Listen to the dead whale’s wake-up call, look closer and see what plastic pollution does to the ocean,” Greenpeace Philippines wrote on Facebook about the campaign.
The whale replica was also portrayed in a depressing scene in which the ‘animal’ was ‘found’ beached near the shoreline in Manila Bay with plastic waste overflowed from its mouth, signifying how sea creatures have been suffering from the floating plastic waste in sea waters over the past decade.
The campaign was set up to give the public a glimpse of real-life consequences to the planet about the impact of plastic trash has on Earth and why all of us need to recycle our recyclable trash and use alternative biodegradable containers like hemp and glass when possible.
Biboy Royong, creative director of the ‘Dead Whale’ project said that the inspiration for the campaign came from a young 38-metre long sperm whale that had died after ingesting plastic, fish net, hook, rope, and steel wire.
“We based its shape, color, texture, size, and proportion on pictures of real beached whales”
“We even chose to show a decomposing whale so we played more with the textures on its skin using plastic trash we have collected. We wanted to surprise the community in the area. For it to work, we had to carefully craft a realistic dead whale.”
“We hope that this installation encourages the public to take action and #RefusePlastic”
When the replica was first set up on the beach, many people thought that it was real and soon, it took the internet by storm after many people shared pictures of it.
Apparently, Greenpeace Phillippines’s campaign managed to touch the public’s hearts as they almost did little to no advertising of the campaign on social media as they relied on the public to spread the words about the replica
One person wrote on their Facebook page that the scene was: “Most disturbing thing that I have seen in my life!”
While another user commented: “That is so outrageous and horrible, that it almost looks fake.”
We would like to congratulate Greenpeace Phillippines for their hard work and creative idea in an effort to raise the public awareness about the dangers of plastic pollution. It does give a huge impact to the public as they can see the consequences if we continue to take this matter lightly.
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